Like any other business, your medical practice, too, is complex. Your staff provides a wide array of services that must be explained in detail or your services involve a variety of procedures and processes that must be simplified in written content for your clients to make informed decisions.
When it comes to choosing your offerings for their health or lives you need to summarize the most salient points about what your business or practice offers patients and customers. In addition, the information must be presented in a clear, relevant, orderly and understandable language meant for a lay public.
And you must release basic contact information so your patients and customers can reach you with questions, concerns or appointments. A mere business card, postcard or flyer just won’t do to explain all the vital information about what your patient or customer needs to know about your services
Perhaps, your radiology lab provides DNA testing as well as regular physicals, mammograms, immunizations, biopsies or throat cultures and you must communicate the costs, procedures and the mode of delivery of test results.
Perhaps, your ancillary health and nursing staff must describe to prospective employees the part-time, short-term contract, long-term contract and direct hire work arrangements of your client hospitals and medical facilities, for certain positions. You may need to list the specialty-specific positions required by your clients or outline the required licensing, credentialing and privileging documents potential workers must prepare to be considered, interviewed and hired.
Perhaps, your surgical center must explain the numerous steps of a specialty-specific medical procedure your patients may undergo, starting with the administration of anesthesia to the social work coordination required to transfer them to a skilled nursing facility for post-operative rehabilitation — complete with minuscule charts and diagrams.
No matter what your business or private practice needs — font style, font size, text, use of photos or graphic art, charts, diagrams, stock paper, resolution, glossy or matte finish — the professionals at The PharmPsych Network are up to your task!
Our editorial team of medical professionals, who are also dual writers, graphic designers, advertisers, and marketers take into account the reading and comprehension level of your patients and target market, including those whose original tongue is not English.
We focus on detailing the services your practice or business offers. We employ graphic art or photos to exemplify the main points of the need for your service. We help you command authority through mention of your education, experience and medical or professional background and that of your staff and their positions.
But none of this fine teamwork happens before we consult with you first — our cherished customer! Our strategist, designer, writers and account managers all approach you to determine your needs. After which, a customized marketing and advertising package that suits your business or practice to a T is created!
Over a designated period of time, we produce and finetune a business brochure that does you proud with its content, message, tone and visual art and that form parts of a larger commercial package guaranteed to secure your patient or customer base.
Remember: your brochure will be created according to your medical specialty practice or business, your needs and your clientele type by a skilled and experienced staff — all led by medical professionals, practicing physicians, pharmacists, and and nurses — just like you — who, too, understand medical business design needs.
By Professionals. For Professionals. That’s The PharmPsych Network Difference!
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