What is the value of using imagery such as cartoons, photography or graphic design in your medical business’ marketing and advertising campaign?
Images are important whether they are used in your marketing elements and advertisements such as sponsored posts, informative articles or ads and or in our communications services such as newsletters, brochures, blog posts and video clips.
Without conjuring up the cliched picture and its 1,000 words, images influence your patients or customers positively. They help instruct your audience about the mission, vision, goals and purpose of your medical business whether, for example, it is the private practice office of a physician, or the welcome area of a dentist’s office or waiting room of an ancillary healthcare staffing company. If you are a non-medical professional who supports the healthcare industry, they reveal much about your career counseling, financial planning or legal expertise.
Images visually support the ideas you put forth in your marketing materials whether you are communicating your palliative care regimen, hospice care processes, medical-specialty treatment plans, immunization policies, or more. They clarify these concepts by demonstrating examples.Additionally, the imagery with its use of subject matter, style of drawing, proportion, positioning, and finish adds to the clean-cut, professional appearance of your marketing content and communication services.
Our graphic content is generated by our editorial team of medical professionals, all of whom are skilled in the arts and services of graphic designers, marketing, and advertising. Our team is skilled and experienced in creating content to accompany the text of your advertorials, newsletters, brochures, blog posts, video clips or slide presentations with the appropriate graphics, photos or cartoons. This can include thumbnails, clipart, digital pictures, stunning backgrounds and special effects to convey the high level of professional competence, experience, dedication, innovation, ability to articulate health concerns and bedside manner of your medical office staff.
Such images could portray a young woman hard at work at her desk as a medical clerk, a receptionist with a headset, a rubber stamp of the words “health insurance,” a smiling nurse, a medical specialist interacting with his or her patient, the interior of a dental office, the waiting room area of a doctor’s office or the spanking-new campus of a medical facility.
In any case, our graphic team use only the most relevant, most appropriate, high-quality imagery to cast your medical and non-medical business and practice in the best professional light before your patients and customers. Our images can move, teach, inspire and motivate. Whatever message you want to convey, chances are that we can do it for you. Let’s talk!
By Professionals. For Professionals. That’s The PharmPsych Network Difference!