What is the value of a medical business using online communications (i.e., newsletters, e-newsletters, blogs, online website articles and magazines)?
By using online communications through newsletters, e-newsletters, blogs, online website articles and magazines, you connect with every category of member of your network, informing each party about your goals and work.
Your network includes your patients; your customers; your employees or your peers, the businesses, government agencies, nonprofits, universities and colleges and philanthropies that collaborate with you on your medical or private practice or medical or nonmedical business. With online website articles and magazines, you engage, educate and empower your patients or customers with patient-centered health information, advice on preventive health and treatment and research updates. Word of your work spreads and you cultivate a larger patient or customer base.
In so doing, you offer expert outreach and distribution of your materials to patients, potential caregivers, health-oriented support groups and healthcare personnel. You may even bolster disease-state and brand awareness campaigns (i.e., colorectal screening days.). With your newsletters and e-newsletters, you reach out to your employees. You inform your employees about your medical or private practices’ or medical or nonmedical business about your latest accomplishments, including hirings, firings, promotions, expansions, contractions and government contracts or collaborations. You notify them about their health insurance policies and compensation packages, including retirement funds. You publish an open letter/regular column from the president or the founder addressing them. You print photos of the president or the founder and new or outgoing employees. You may even publish recipes for Thanksgiving or Christmas that your employees may appreciate.
With your trade-specific blogs, you speak directly to your medical or nonmedical peers. You share your daily professional triumphs, letdowns, hopes, fears and inside jokes. You provide insights that mostly your professional confidantes understand best. With your online website articles and magazines, you grab the attention of your medical and nonmedical partners — the businesses, government agencies, nonprofits, universities and colleges and philanthropies that collaborate with you on your private or medical practice or medical or nonmedical business.
You update them on your goals, mission and vision and your latest accomplishments, programs, relevant events and campaigns, working with the most respected medical and nonmedical leaders and managers in your network. With your online communications strategy, you foster respect, collaboration, reliability, creativity and the integrity of your content.